A mission-driven brokerage redefining how the Upstate buys and sells real estate — with transparency, personal service, and a people-first philosophy.
![[background image]](https://cdn.prod.website-files.com/68fecc6837258caafb4ce3c1/69360a87c8b3b1583ae8823d_Transparent%20Cate%20(2).png)
Cate Kassab founded My Upstate Home with a clear purpose: to bring more honesty, clarity, and balance to real estate. She saw firsthand how complexity, hidden incentives, and outdated models often work against buyers, sellers, and even agents themselves.
Her approach is different by design. Cate leads with transparency, thoughtful guidance and a people-first mindset—ensuring clients understand their options, their numbers, and their power at every step. The result is a real estate experience built on trust, not pressure.
No one-size-fits-all.
True Transparency
People over profit
Clear fees, clear process
Tailored Guidance
Humanity First
Get to know the friendly faces guiding you home. Our team brings local know-how, honest advice, and a personal touch to every move.




Care isn't policy — it's culture.
Informed clients make confident decisions.
Doing what’s right, always.
Because your journey is unique.
Thriving agents = thriving clients.
Properties change lives — and neighborhoods.
WHERE WE SERVE
From Greenville to the lake and mountain communities, we serve the Upstate with local insight and thoughtful guidance. Our approach helps clients understand not just where they want to live, but why—connecting them with communities that align with their lifestyle, priorities, and long-term goals.
Browse All Communities